Terms & Conditions

1. Acceptance of Terms

By accessing or using Brandsmith ("Service") at brandsmith.me, you agree to be bound by these Terms & Conditions ("Terms"). If you do not agree, do not use the Service.

2. Description of Service

Brandsmith is a family of AI-powered tools for founders, strategists, and knowledge workers. Products currently include:

• Brandsmith Studio — a personal brand management platform for creating personas, generating on-brand content, and communicating via SMS / iMessage using AI.
• Brandsmith Panel — a multi-model AI debate tool that lets you assemble a panel of AI models, run a structured conversation between them, and generate a synthesis of their responses.

The Service relies on third-party providers including Twilio (messaging), Anthropic, OpenAI, and Google (AI models).

3. Eligibility

You must be at least 13 years old to use the Service. By using Brandsmith you represent that you meet this age requirement and that you have the legal capacity to enter into these Terms.

4. User Accounts

• You are responsible for maintaining the confidentiality of your credentials.
• You must provide accurate and complete registration information.
• You are responsible for all activity that occurs under your account.
• You must notify us immediately of any unauthorised use of your account.

5. Acceptable Use

You agree not to use the Service to:

• Send spam, unsolicited messages, or harass others via SMS.
• Impersonate any person or entity in a misleading or deceptive manner.
• Violate any applicable law or regulation, including telemarketing laws.
• Transmit malware, viruses, or other harmful code.
• Attempt to gain unauthorised access to our systems or other users' accounts.
• Use the Service to generate content that is illegal, defamatory, or infringes third-party intellectual property rights.

6. SMS / Messaging

When you enable the SMS / iMessage feature in Brandsmith Studio you acknowledge and agree that:

• You are solely responsible for complying with applicable messaging laws (including the TCPA and CAN-SPAM Act in the US).
• Messages are routed via Twilio and subject to Twilio's Acceptable Use Policy.
• Standard messaging rates from your carrier may apply.
• We may suspend or terminate your messaging access if we determine you are sending spam or violating any applicable law.

7. Intellectual Property

You retain ownership of the content you create using Brandsmith. By using the Service you grant us a limited, non-exclusive licence to process and store your content solely to provide the Service. The Brandsmith platform, branding, and underlying technology remain our exclusive property.

8. Third-Party API Keys

If you provide API keys for third-party services (e.g. Anthropic, OpenAI, Google), you are responsible for ensuring your use of those keys complies with the relevant provider's terms of service. We store such keys encrypted and will not use them for any purpose other than providing the Service to you.

9. Disclaimer of Warranties

The Service is provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or free of harmful components.

10. Limitation of Liability

To the maximum extent permitted by law, Brandsmith and its affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use the Service, even if we have been advised of the possibility of such damages. Our total liability shall not exceed the amount you paid us in the twelve months preceding the claim.

11. Termination

We reserve the right to suspend or terminate your access to the Service at any time, with or without notice, if you violate these Terms or for any other reason at our discretion. You may delete your account at any time from within the app.

12. Modifications to Terms

We may update these Terms at any time. We will post the revised Terms on this page and update the "Last updated" date. Material changes will be notified via email or in-app notice. Continued use of the Service after changes take effect constitutes your acceptance of the revised Terms.

13. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the jurisdiction in which Brandsmith operates, without regard to conflict of law provisions.

14. Contact Us

If you have questions about these Terms, please contact us at:

Brandsmith
legal@brandsmith.me